The VitalSource Resource

The VitalSource Resource

Allison Hart

Allison Hart is the senior marketing manager for corporate training for VitalSource. In her career, Allison has handled marketing for a variety of industries including healthcare, long-term care insurance, credit cards, and medical supply distribution. In addition, Allison ran a training department for a large corporation. Her most recent position before coming to VitalSource was as product marketing manager for GovDelivery in St. Paul, Minn.

In addition to her work in marketing for corporations, Allison has taught marketing at the collegiate level as an adjunct for the University of Richmond and Virginia Commonwealth University. She grew up in Winston-Salem N.C., but moved to the Washington D.C. area after getting her B.A. from Appalachian State. She has her M.S. in Strategic Marketing from Johns Hopkins. When not working, Allison is an avid advocate for rescue animals and enjoys spending time with her two rescues Maggie (pit mix) and Sam (hound).

Recent Posts

Navigating the road to maturity

Posted by Allison Hart on October 18, 2017

Navigating the road to maturityIn previous blogs, I wrote about the importance of a digital professional learning program and aspects that made a program “mature.” But that still leaves the question of how to get there: what administrative steps must be taken to achieve maturity?

The answer to this question may be complex and varied depending on several factors, including the organization’s structure and goals for the content. However, there are some basic facets that must be addressed regardless of intended outcome:

Read More

On the road to digital maturity

Posted by Allison Hart on October 04, 2017

On the Road to Digital MaturityToday’s learner is much different than the one we saw just a few years ago. It goes without saying they are much more digitally inclined and device dependent. In fact, recent research shows today’s learners check their smartphones nine times an hour. This reliance on mobile technology isn’t changing any time soon: our research found 36 percent of college students at four-year schools in the U.S. can’t go more than a minute without looking at their phones.

While this makes for great facts to drop in a cocktail-party conversation – or not, since everyone is on their phones – what does it mean for your organization’s learning program?

Read More

How do you protect your training content?

Posted by Allison Hart on July 27, 2017

In order to provide learners with the experience they expect, seamless access must be guaranteed from sign-on throughout the entire consumption process. Access must be anytime, anywhere, online, offline, and with any device. While this leads to a greatly improved learning experience, it does lead to new security concerns.

Read More

What Learners Want

Posted by Allison Hart on July 12, 2017

Many people profess a nostalgic affinity for the print book. For them reading is a tactile experience and the notion of turning the physical page is part of that experience. Even as we move to a more digitally centric culture, there is still this pervasive notion of cuddling up and becoming engrossed in a good novel.

I can’t say I’ve ever heard anyone say the same about their professional training materials or carries the same level of nostalgia. They want more than what decidedly inferior print offers.

Read More

Training solutions for a digital world

Posted by Allison Hart on March 31, 2017

For many companies, the training of employees presents a minefield of challenges and, in too many cases, missed opportunities. As we welcome a new generation into the workforce, they not only bring fresh ideas and perspectives, they also bring different learning modalities and expectations. It is a generation raised on digital technology and one that is accustomed to discovering most of their information from mobile device.

Read More

Recent Posts

Subscribe to Email Updates

Posts by Topic

see all