The VitalSource Resource

The VitalSource Resource

Lisa Montgomery

Lisa Montgomery is the Senior Manager, Marketing for Verba | VitalSource. Lisa graduated from The University of Missouri and started her career with Target Corporation. While at Target, she was the Group Campus Recruiter for the Midwest and was able to run multiple stores as a Store Team Leader. Lisa found herself looking for a new challenge and landed back “home” at the University of Missouri as the Assistant Director of Academic Resources at The Mizzou Store. It was during that time that she developed her passion for helping students save money and helping campus stores stay at the center of the digital transition. Lisa is the marketing chair for MSACS and on the education committee for MACS as she enjoys working closely with independent campus stores.

Recent Posts

How the University of Dayton Bookstore Increased Digital Sales Over 1,000 Percent

Posted by Lisa Montgomery on April 08, 2021

At the onset of the pandemic, a new reality set in for Julie Banks, bookstore director at the University of Dayton in Ohio.  Julie and her team quickly realized that physical print books were creating an administrative and financial burden in this new education ecosystem. This was especially apparent within the campus store’s rental program, and it became clear the business model needed to change.

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